PROSPECTS Premium colour cosmetics achieves strong growth despite a slight slowdown The best performance in colour cosmetics in was achieved by the premium segment as consumers are willing to spend more for premium products in this category.
PROSPECTS Crossover and high-tech colour cosmetics entice consumers To woo consumers amid the ferocious competition, manufacturers have rolled out unique crossover products in colour cosmetics. For example, a limited edition BB cushion was launched by Iope via Tmall.
New-concept products stir up colour cosmetics Whitening skin care powder Snow Beauty from Shiseido, initially debuted inwas relaunched in September and was immediately a hit. It can achieve the effect of nude make-up and is even safe to wear during sleep.
Lip products remains most dynamic Lip products continued to record the most dynamic growth indespite being the second largest category of colour cosmetics. Compared with other products, lip products are the easiest to apply, requiring the fewest make-up techniques, yet are able to achieve an immediate effect in boosting facial complexion.
International brands such as Yves Saint Laurent, Chanel and Christian Dior enjoy great popularity among locals, making more consumers wish to experience these premium colour cosmetics products when they gain stronger purchasing power. Intensifying competition seen in colour cosmetics Intensifying competition is leading to the rise of new marketing approaches, such as employing key opinion leaders in the digital age.
Internet celebrities, cooperating with colour cosmetics manufacturers, promote specific brands in their social media accounts or via live streaming platforms, which usually have millions of followers. Multinational brands lead the trend Multinational players lead colour cosmetics, with four of the top five players being international brands in terms of value sales in The enriched product choices along with the high brand awareness of multinational players naturally attract more attention from local consumers, resulting in higher value sales among those with growing disposable income.
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Colour Cosmetics in China: To woo consumers amid the ferocious competition, manufacturers have rolled out unique crossover products in colour.
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